![]() ![]() It debuted at number 30 on the US Billboard 200, and has sold over 200,000 copies. In 2012, Mendler released her debut album Hello My Name Is., which featured a pop sound. Two singles were released from the soundtrack featuring her vocals, with both charting on the US Billboard Hot 100. Mendler starred in the Disney Channel Original Movie Lemonade Mouth, in which her character Olivia performs numerous songs. In 2011, she appeared in Good Luck Charlie, It's Christmas, the film based on the series. Following the positive reception to her character, she landed the role of Teddy Duncan on the Disney series Good Luck Charlie, which ran from April 2010 to February 2014. ![]() In 2009, she signed with Disney Channel and played Juliet van Heusen on Wizards of Waverly Place. As a teenager, she starred in the films Alice Upside Down, The Clique, and Labor Pains. In 2004, she began her career in the animated Indian film The Legend of Buddha. ![]() More generally, Hayes said, leveraging Mendler’s huge social footprint feeds into the network’s broader strategy of pushing video from its shows across all the major social-media platforms.Bridgit Claire Mendler is an American actress, singer, and songwriter. He and some of the show’s writers contributed to the promo scripts, among other involvement in the social push. One key to the initiative was having a showrunner in Bill Lawrence ( Scrubs, Cougar Town, Spin City) who was strongly supportive, said Hayes. The main home for the material, however, has been on Mendler’s own Facebook page, with its massive following. As is increasingly the case, bits of the material have chopped into pieces that can run, and find fans, on the native video players for Facebook, Instagram and Twitter, as well as NBC’s own video players on its own sites. The videos are running in part or in whole on more than YouTube, Hayes said. The pre-roll pieces (see below for specific examples) began running March 7 and wrap up today. The promos will then be pre-roll advertising for whatever the searcher is watching. Each video is targeted to a prominent YouTube search topic, such as video games, movie trailers (including one for a certain huge-selling erotic drama distributed by NBC sister company Universal), NBC show The Voice, animals, sports and dating. The cast also cut 24 brief promotional videos featuring cast members. Mendler and Morin will continue to create new music videos that will post each Monday before the show, which runs at 9 pm (ET/PT) Tuesdays. So, Mendler wrote a song and worked with co-star Brent Morin and the rest of the show’s cast to create a funny music video that already has grabbed more than 100,000 views (see above) and another 620,000 views on Facebook. ![]()
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